Business
The Truth About Brand Marketing: It's for Construction Companies of All Sizes
A brand is ‘the intangible sum of a company’s services, values, experiences, reputation, people and purpose.’ Communicating that authentically is the key to finding and keeping clients and employees alike.
By Christie Chapman
August 2, 2023
Related stories
Business
Construction Backlog Indicator Rises, Contractor Optimism Slips in July
By ABC
Backlog is up, but optimism is not. The ABC Backlog Indicator rose to 8.8 months in July, but that may mean fewer projects are coming to completion.
Business
Future-Proofing: Spend Your Money Smarter
By Dave Gray
The economy is more uncertain than ever, and construction companies may feel the instinct to cut spending as a result. While simply spending less is an option, strategic spending in workforce management can prevent cost leaks and lock in the right skilled labor to keep your company moving forward.
Business
Rising Debate: Proprietary Versus Non-Proprietary Elevator Equipment
By Scott Berman
Independent elevator companies are leveraging owner options, lower long-term costs, and supplier and equipment choice to compete against major proprietary brands. Who will come out on top?